3 Simple Steps to Find Your Ideal Small Business Broker

Finding the right small business broker can make all the difference when you’re ready to sell your company or buy a new one. The process of selling or purchasing a business can be complex, and it helps to have someone in your corner who knows the ropes. Whether you're stepping away from a business you've built or taking the leap into a new venture, small business brokers can guide you through each step with insight and experience. According to BusinessDIT, 60% of small business owners admit to lacking accounting knowledge—so having a broker who understands the financials is not just helpful, it's essential.

Let’s break it down into three simple steps that can help you find someone you can trust with such a major decision.

1. Conduct Research and Build a Shortlist

Start by casting a wide net. Browse online directories, check out local listings, and read client reviews. Ask around in your business network—referrals from other business owners can be pure gold. Focus on small business brokers who work in your specific industry or size bracket. You’ll want someone who’s walked this path before and can speak the language of your business sector. Take notes, compare services, and keep track of their specialties and success rates.

2. Evaluate Experience and Ask the Right Questions

Once you’ve got a shortlist, it’s time to dig deeper. Ask for their credentials and find out how long they’ve been working with small business owners like you. How many businesses have they helped sell or purchase in the last year? Do they have a CPA or legal background? Even if you’re not great with numbers or contracts, a seasoned broker can fill in those gaps and help you make informed decisions.

3. Schedule Meetings and Trust Your Instincts

The final step is all about chemistry. Schedule a few meetings and get a feel for how each broker communicates. Are they listening to your goals? Can they explain their valuation methods in plain language? Do they seem genuinely interested in helping you, or are they just trying to close a deal? Small business brokers should be both knowledgeable and approachable. You’ll be working closely with this person, so it’s worth taking the time to find someone who gets you and your business.

Choosing the right small business broker isn’t just a checklist—it’s about making a connection with someone who truly understands your goals. With a little research, smart questions, and trust in your instincts, you’ll be able to find the right partner to help navigate the sale or purchase of your business. Contact Kingsbridge Brokers today to connect with small business brokers who know how to get the deal done right.